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Marketing Hack for Fresh Lettuce

Zippers May Not Be Able to Save the World,

But They Can Help Stop Food Waste!

The Food and Agriculture Organization of the United Nations estimates that, each year, one-third of all food produced for human consumption in the world (around 1.3 billion tonnes) is lost or wasted. This includes 45% of all fruit and vegetables! Every year, consumers in rich countries waste 222 million tonnes of food – it means that every European throws away 95 kg.

Where is the problem? Missing expiration dates and improper home storage are among the most common reasons

How to keep succulence and firmness to the last leaf of lettuce?

Use packaging with EL-ZIP® Press to Close Zippers  - and  say NO to shriveled lettuce.

This gives consumers a chance to take out the desired amount and efficiently store the remaining product. 

Keep freshness with EL-ZIP® Press to Close Zippers – and say NO to wasting food. 

Marketing hack - write on the label:  „The right storage is the way not to waste food. Close by zipper and keep freshness until the last leaf. ”

And last but not least:

Be the trendsetter with your packaging – most lettuce is purchased in bags that do not have zipper, and is used to make salads, therefore consumers have to empty the contents into a separate bowl or container.  Say YES TO CONVINIENCE!  With zipper bags, simply add the single serving dressing sachet to the package of lettuce, reclose the zipper, and shake well to create a whole new product!

Marketing Hack: Instructional Labeling

“Add dressing, reclose zipper, shake well, ENJOY!”